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Seidel Shows Round Aluminum Jar

In Seidel’s booth, a round aluminum jar developed

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By: Jamie Matusow

Editor-in-Chief

In Seidel’s booth, a round aluminum jar developed for Estée Lauder’s Re-Nutriv range will be on-hand.Seidel developed and produced the jar, which is assembled using a fully automatic process. Features include: the jar ismade from one pieceand for the first time has an aluminum inner jarwith a special coating. The coating is totally compatible with the high value Re-Nutriv-Creme. In addition Seidel uses the “double anodizing” technology. The classic “EL” logo is printed on one part of the jar, which is anodized in shiny gold, whereas the rest of the jar is anodized in matte colors, such as silver or gold. The company has produced14 different variants. Booth D17

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